Virtual Art Developers will show PHOTO CENTER 3D in FESPA 2023 Munich and organizes the #PersonalisationExperience – Hall A3 Stand A100

VIRTUAL ART DEVELOPERS confirms its participation in FESPA Global Print Expo 2023 Trade Show as well as in the customization workshop PERSONALISATION EXPERIENCE.

Will be present at Hall A3 Stand 100.

It offers a series of innovative web applications focused on the design and online sales of customized products, promotional garments, marking, decoration, art and framing, compatible with any online store and valid for all kind of production systems: PHOTO CENTER 3D & GARMENTIFY.


The #PersonalisationExperience Zone allows visitors to experience product personalisation first-hand, as they select, personalise, order and collect an item of their choice. Using digital kiosks, visitors can choose an item from a selection including tote bags, shoes, notebooks and paper bags, select a design of their choice from the menu, apply the design to their chosen item, personalise it to their taste (including text) and order it.

Visitors can collect their personalised item from the sponsor’s stand.

Digital personalisation environments and kiosks in 2023 were provided by PhotoCenter3D, with products supplied and printed by Brother and Imprimo.

This is the Website used to personalise products:

These are the latest developments of that will be exhibited:


In the Personalisation Experience area, the Photo Center 3D Kiosk Software will be connected to the partners, simulating customization in Retail.

The Kiosk allows the customer to design and buy a customized product in their own business.

The product can be manufactured at the store (if you have the necessary machinery) or at your production center (the order will arrive automatically).


Reduced Editor version, which is embedded in the product page itself of the online store. It offers the basic functionalities to allow the customization of a product, as a new development, it is possible the direct edition on the 3D model of the product.

The user can upload personal photos, add and edit texts, as well as adjust the different design layers (align, cropping, deform, …)

This new Editor version is compatible with the Professional Editor, both coexisting simultaneously, being able to activate one or the other depending on the user’s role that get access to the e-Commerce (private client, professional client …)

We also offer a specialized solution for the sale of large format printing products with framing:

On the product page itself of the online store, the user has the possibility to select the type of printing support (Canvas, Photographic Paper, Foam, Pegasus, Aluminum, Methacrylate …) the sizing (depending on the support previously selected), the moldings and mats (if the support allows framing), and finally you can upload your photo and adjust it. The design result is displayed in real time and in 3D.


Turnkey solution to sell online artist designs.

The artists register themselves in their online store and they upload the images they would like to sell through an exclusive user interface for that purpose: in real time, and without consuming resources from their server, the artist visualizes how his/her design looks like on all the products suitable for the sale.

Once the products which he/she wants to sell his/her design are selected, all previews are generated in high resolution and all the products are automatically registered in the online store.


It allows to create a network of points of sale and/or distributed manufacturing, everything managed in your online store. Each Affiliate or Franchisee will have their own sales commissions and price increases configured by product families. You yourself will enable the manufacturing permits by type of product, so that the work orders of the online store can automatically reach the appropriate Affiliate/Franchisee.

Each member has its own landing in the online store, even the frontend is customized so that the brand image displayed by the end user is the brand of the member.


The print manager has evolved with native 64-bit processing.

In addition, it generates the printing files (in PDF format) with White Ink and Spot Color channels automatically. From the design made by the client, the White, Varnish, Metallic, Cut layer, etc. is generated.

Meet us at Booth Hall A3 A100, 23-26 May 2023. Munich